Definition Hospitality
Hospitality has a sense of hospitality, courtesy, familiarity, a sense of mutual respect. If related to the tourism industry, can be likened to that hospitality is a spirit, soul, the spirit of tourism. In the absence of hospitality in tourism, all the tourism products offered itself as an inanimate object that has no value for the sale (S.Pendit, 2007: 152). Hospitality can also be categorized as an industry, the industries that provide services in accordance with the needs of tourists, usually in the form of products offered its services to make tourists feel at home, feel comfortable and safe.It is inevitable that all growth-oriented industry and economy are centered. Economic growth in the hospitality industry is highly dependent on customer loyalty. Hotel management in general wish that the guests who are staying a hotel room are expected to be a loyal guests, in the sense that if guests are on holiday more perfect time to come, will stay at the hotel again and even come to preach to the other guests to participate stay at the hotel. This is not an easy task, given the changes can occur at any time, whether the changes in guest tastes like changes in environmental conditions that affect aspects of psychological, social, and cultural customers.Definition of Quality Assurance.If defined by word into Indonesian:a. Quality means quality, that all things should be done in accordance with certain specifications and then evaluated whether it has been able to meet the needs of customers to reach the stage of customer satisfaction.b. Security Assurance means, namely a willingness to bear something from others and if not able to meet an obligation or promise to customers.Overall Quality Assurance refers to the formal methods is made in such a way as to ensure the quality of a product or service. Included also in it to identify problems, take remedial action and re-evaluate all decisions taken. Quality Assurance implies that preventive measures have been implemented so that all production processes or services in accordance with the required specifications, ie penguasaaan production process and is monitored by a particular indicator.Quality Assurance according to the source code is divided into two, namely:a. Tailored to their original purpose, ie any product / service is consistent with the purpose of creation.b. Right from the start, which is any activity carried out as perfect as possible by eliminating any possibility of error. Quality Assurance is not just test the quality of a product / service, but rather the process of analyzing the quality of its own to ascertain whether it has been able to meet the specific requirements and in accordance with a predetermined plan.By Kaoru Ishikawa: Quality Assurance is the activity to ensure quality in a product so that customers can buy with confidence and satisfaction.According to ISO 8402: Quality Assurance is all planned and systematic activities implemented within the quality system and conducted in accordance with the requirements, to provide adequate confidence that the company will meet the quality requirements.
Definition of Hospitality Assurance
Hospitality Assurance can be defined as a hospitality service one of the products that we have to continuously improve the quality and regular evaluation as a guarantee to meet the expectations of service users. Although we need to realize assurance related to the nature of hospitality as an intangible product is not easy to define a measure of its success in meeting customer satisfaction.
Hospitality Assurance shall apply to all users of our services without favoritism, without distinction of race, religion, economic level and education level. All service users are the same, they choose the services that we offer because it suits their needs and able to meet their expectations on their own perception of satisfaction.In this case you should never forget that any sector of the industry certainly has competitors. As our tourism workers must realize this and prepare the best that we can seize market share there. Its main weapon is hospitality, which we implemented the concept of Hospitality Assurance as a strategy to win the competition in the tourism sector.All tourism products produced by each country in the world, can basically be able to offer products of high quality but also prone to be imitated by competitors. But one thing is very difficult to be imitated by competitors, the service product (service) which includes: hospitality, attitude, behavior, punctuality, reliability, responsive, real, reliable, assurance and empathy. And pride because of the survey The Smiling Report in 2009 which mentions Indonesia is the country most ready smile, at least gives a glimmer of hope for the nation. Although often collapsed with security issues, conflicts and natural disasters.
Thinking about the future of tourism, the informal sector actors in the tourism destination image formation, the management of tourism-oriented businesses to satisfaction, imaging, until the economic benefits of tourism on the welfare of the people of Indonesia ended.
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